View Full Version : How much to charge?


michael.panganiban
10-20-2006, 10:51 PM
Hi there. Hope someone could help me out with this. :)

A friend of mine showed my photos to one of his friends, who is into collecting art. Now, his friend is interested in buying prints of my photos. He wants a 2-3 8"x10" prints of my photos.

How much should i charge? Should the price be higher if i produce only a limited number of prints? And, should i charge higher for exclusivity, meaning i will sell one print only, and only to him? :Thinking:

Thanks. :)

Fol Rana, Jr.
10-20-2006, 11:05 PM
Hi. There is no exact answer to this question. It is basic that, you should recover the cost of your investment in the photo. However, this is an intellectual property and pricing it depends on how you value your work. Since this will be the first time you will be pricing your work then think how much you will pay for it if you are the buyer. Will you buy it at Php2,000, Php5,000? When I started, I priced my prints at Php5,000 (8x10) and somebody was crazy enough to buy it :). Actually, i was ecstatic. I was even ready to give it for free.

Pricing will definitely be higher if you are actually doing limited prints (say 1 of 10, 2 of 10, etc.). If you are giving it exclusively then pricing must definitely be higher. of course, you need to give out the negative as proof (if film) or the original digital print or a certification of authentication and exclusive copy.

hope this helps. thanks

fol

Jerry Sagmaquen
10-20-2006, 11:38 PM
to add to micheal's question, do you still keep its coyright and the hi-res copy or you also give it to the buyer? :)

Jerry Sagmaquen
10-20-2006, 11:54 PM
to add with Michael's question, do we still own the copyright for the picture and do we give the hi-res file if ever?

Jerry Sagmaquen
10-20-2006, 11:55 PM
hmmm.. there is something wrong.. nawala yung post ko then when i posted again, doble naman.

mods.. pabura na lang po.. thanks!!

Fol Rana, Jr.
10-21-2006, 12:06 AM
depends. you may also transfer all of these rights if you choose. but frankly copyright protection in our country is not being enforced strictly. if you are really into selling photo as an art form then it will be better to register your work with the Intellectual Property Office (IPO). However, digital work is very tricky, how can you prove that the hi-res copy is the "only" copy. In the US a certification is being issued to authenticate and transfer all rights. again, selling the entire right should be priced higher since you are no longer the owner of the "work of art". imagine this, if you will be like Ansel Adams in the future, the buyer of the art should be able to sell the photograph at the best price without the fear of having a duplicate copy later on.

fol

maxi_sanagustin
11-01-2006, 05:39 AM
hello, can you help me guys on how to charge or how much can i charge on this scenario

Outdoor Barkada Shot
8 persons
all original files + 5pp pics
200 shots

My Gear:
S2 IS + Tripod + Not - so - galing - skills

this is my first time for a paid shoot in case i'll accept it.

any inputs will be appreciated. thanks!

Melvin Vivas
11-02-2006, 03:29 PM
My Gear:
S2 IS + Tripod + Not - so - galing - skills

this is my first time for a paid shoot in case i'll accept it.

any inputs will be appreciated. thanks!

It's not about the gear, it's the photos. hehe :)

maxi_sanagustin
11-03-2006, 05:03 AM
@melvin
hehehe, thanks for the heads up.

-> tulong naman po. i just want to know how much should i charge?

maxi_sanagustin
11-03-2006, 05:08 AM
@melvin

thanks for the heads up. ;)

help lang po mga bro. just want to know how much should i charge. will i charge per hour? or it will be based on my shots? will 3k be enough? or way too low?

Harvey_Chua
11-03-2006, 12:50 PM
Pricing can be very complicated, especially now that there are very many options to offer our clients/customers, and especially if you are new in this field.

When we started doing advertising photography, we didn't know either how to charge, so the ad agencies we did photography for dictated how much we should charge for our work. We didn't know any better then so we accepted the prices that they imposed on us, after haggling a bit. But I didn't like the idea of haggling after the job had been done (nung araw ganuon) , so I became determined to learn pricing and negotiating. I also had to ask that contracts be signed first before we started the work. As for pricing, I approached a friend who was quite established in the business and asked for a copy of their rate sheet. I made some minor adjustments but that guide was my main reference for pricing all the jobs that came along. Through the years, it got refined. But the days of film were easier - I described the set up and had different rates for 35mm, 120mm and 4x5. Digital photography and digital printing changed all that. It's more difficult (but not impossible!), to do a pricing guideline now because there are so many options and variations.

My advice, if I may offer some advice to newbies, is to approach a photographer in your field whom you admire and ask what prices he offers. If you asked different photographers you will get different answers, so there will be no end to your confusion. For starters, just ask one photographer whom you respect.

Ask what is included in the package. Ask if you may use/copy his format. Then later, when you are more familiar with pricing, you can design your own packages with your own prices.

This is easier for non-advertising photography - like weddings, portraiture, fashion/editorial. But for advertising photographers - the main source of confusion comes from the fact that each work is customized work. But if we looked and surveyed advertising photography work closely, we can find some similarities and some basic work examples that we can use as basis for pricing.

I would like to propose that volunteers form a core group that will meet regularly to come up with pricing guidelines and all the other necessary business guidelines. Any volunteers?

JerryVergel
11-10-2006, 01:15 AM
There are many factors on how to price photos or licensing photos.

1. size of photo
2. quantity
3. the purpose of using the photo
4. distribution of photos in terms of amount, frequency, demographic, etc.
5. exclusivity

For someone who wants a copy of the photo for personal use (display at home) and not for resale, normally this would be cheaper than for someone who wants a copy of your photo in high res for the purpose of a magazine or brochure which will be distributed nationally to gain profit. Bottom line if the person purchasing the photo will make profit directly from the photo, you'll have to charge more.

What ever you choose on how to base your photo pricing, you have to make a contract that states what rights you're providing.


Here are some information I found over the net.

http://www.photovault.com/Link/index.images/PHOTOVAULTPricing.html

http://www.worldofstock.com/help/info_usage.htm


Hope this helps!
:Grin: