View Full Version : Nadav Kander: John Lewis Ad Campaign - Shadows


David Tong
06-15-2008, 09:56 PM
This is really, really cool and creative execution, hope you guys like it...

Man, Woman, and Child...

http://img218.imageshack.us/img218/6158/mands0.jpg
http://img215.imageshack.us/img215/7214/childtw0.jpg
http://img218.imageshack.us/img218/8345/womangl2.jpg

From BJP magazine excerpt:

"John Lewis' Christmas ad campaign is deceptively simple. In three posters (and a TV campaign), it shows piles of desirable products each of which casts a shadow of the person who might want them - a man, a woman, and a child. The individual items look like attractive gifts, the silhouettes providing the essential touch of visual intruque and , impressively, the images not were the product of manipulation."

Princess Jarlyn Young
06-15-2008, 10:03 PM
really cool indeed! :) thanks for sharing them!

Al Gonzales
09-07-2008, 11:44 AM
no thats creativity! very nice find sir!

David Tong
01-18-2010, 12:08 AM
Nadav finally has his own YT page - http://bit.ly/7FwlTU

GREAT stuff!

Winston Baltasar
01-18-2010, 08:13 AM
Thanks for the share, David. Can't access the child photo, though.

fred.salaysay
01-18-2010, 08:35 AM
Great share David. I really like his concepts. Very intriguing. Blown out skies, scaled objects, small (almost tiny) humans. I like how he depicts his thoughts of "existence." I'm confused though by the blown out skies. Why he does that. Is it for the minimalist effect? Weather conditions? or to give that "vast" effect that makes humans unable to control their own "faith."

David Tong
01-18-2010, 08:42 AM
Winston: http://theinspirationroom.com/daily/2008/john-lewis-shadows-for-christmas/ <<