David Tong
06-15-2008, 09:56 PM
This is really, really cool and creative execution, hope you guys like it...
Man, Woman, and Child...
http://img218.imageshack.us/img218/6158/mands0.jpg
http://img215.imageshack.us/img215/7214/childtw0.jpg
http://img218.imageshack.us/img218/8345/womangl2.jpg
From BJP magazine excerpt:
"John Lewis' Christmas ad campaign is deceptively simple. In three posters (and a TV campaign), it shows piles of desirable products each of which casts a shadow of the person who might want them - a man, a woman, and a child. The individual items look like attractive gifts, the silhouettes providing the essential touch of visual intruque and , impressively, the images not were the product of manipulation."
Man, Woman, and Child...
http://img218.imageshack.us/img218/6158/mands0.jpg
http://img215.imageshack.us/img215/7214/childtw0.jpg
http://img218.imageshack.us/img218/8345/womangl2.jpg
From BJP magazine excerpt:
"John Lewis' Christmas ad campaign is deceptively simple. In three posters (and a TV campaign), it shows piles of desirable products each of which casts a shadow of the person who might want them - a man, a woman, and a child. The individual items look like attractive gifts, the silhouettes providing the essential touch of visual intruque and , impressively, the images not were the product of manipulation."