Sony Alpha DSLR-A300 (http://www.dpreview.com/news/0801/08013004sonyalpha300350.asp)
Sony Alpha DSLR-A350 (http://www.dpreview.com/news/0801/08013004sonyalpha300350.asp)
Sony Sony 70-300mm f/4.5-5.6 G (http://www.dpreview.com/news/0801/08013002sony70300zeiss2470.htm)
Sony Carl Zeiss Vario Sonnar T* 24-70mm f/2.8 ZA (http://www.dpreview.com/news/0801/08013002sony70300zeiss2470.htm)

CZ 24-70 2.8 at US1.7K.... almost price as the great white :(

wow, A350..14.2 MP @ US$900...wow..much cheaper than A700...this is for my A100 upgrade..but don't know when..haha

i like the A350, in the future.... :)

Very interesting news is the AF 24-70 of zeiss.This will be a huge step for the future of Sony and zeiss as a front runner for the pro dslr category.While the Prime lenses of the big two are stunning,i think more specially the experienced pro photogs know what is it like to own a zeiss lens..zeiss is a legend even before nikon and canon put up thier AF primes.

24-70...$1750USD...wow! That's more expensive than my 85/1.4. I hope the build quality is equal to, if not better than the 85/1.4!